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Post by jferdousy427 on Feb 19, 2024 20:20:50 GMT -8
Think about what you want visitors to do! If something on the page does not get them to that desired result? Remove it. Take out links that point people away, or have them open in a new tab. Mary Leidig Marketing & Branding Strategist and Consultant Design for a Single Campaign Goal Ultimately, you need to choose just ONE goal for your landing page to base your design around. Start by answering this question: “What is the main action we want visitors to take on this page?” This will be your north. Because the more you can align your page with a single goal, the more Brazil Phone Number likely your page will be to convert. Create focus by applying these changes: • Remove website navigation links and menus, and take out unnecessary links to your social channels • Hide nice-to-know info in lightboxes or collapsible sections • Make sure it’s obvious what you want visitors to do next by providing only one path forward (e.g., fill out this form) Having Trouble Choosing One Goal? A “one-size-fits-all” design won’t convert every visitor. You can use the AI-powered tool, Smart Traffic to create new landing page variants for each of your different goals. It starts automatically optimizing in as few as 50 visits! Principle 2: Build Structure A conversion-centered landing page doesn’t just look good—it also subtly guides visitors to keep scrolling and take action, too. The key here is to build structure and create a natural flow for your landing page.
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