Post by huangshi715 on Feb 14, 2024 23:56:35 GMT -8
Urban Outfitters has used this trend to become one of the fastest growing retail brands on Pinterest. Bloggers Rock UO on Pinterest One of their Pinterest boards gathers photos of people wearing their brand from around the web, while they encourage other users to post pictures of themselves wearing UO clothes. Then they showcase the user-submitted pictures on their site with a call to action to “shop it . The stats they report show that 20% of users click that “shop it” button.
Apply this to your own marketing campaigns If you want to spread the Japan Email List word about your next marketing campaign, user-generated content can help you acquire new leads and create buzz. This article by Jason Boies has some great suggestions to get you started: Encourage fans to upload photos of your product or service. Ask for video testimonials and reward the best. Give top pinners access to your board. Whatever you do, make it fun. Ask yourself, “Would I be willing to share this on my personal account?” User-generated content helps with credibility, social proof, referrals – and more conversions.
CLICK TO TWEET 3. Collaborate with influencers in your space to help generate buzz Bourbon & Boots worked with Hello Society to identify influencers to take part in a sponsored pinning campaign. The end goal was to collect leads for nurturing – any click on an influencer’s pin took the user to the Bourbon & Boots site with a pop-up email capture form. The influencers they selected were well known by their prospects and had followings between 200,000 and 10 million. All they were asked to do was to pin on the behalf of Bourbon & Boots to lend their credibility and generate a bit of buzz.
Apply this to your own marketing campaigns If you want to spread the Japan Email List word about your next marketing campaign, user-generated content can help you acquire new leads and create buzz. This article by Jason Boies has some great suggestions to get you started: Encourage fans to upload photos of your product or service. Ask for video testimonials and reward the best. Give top pinners access to your board. Whatever you do, make it fun. Ask yourself, “Would I be willing to share this on my personal account?” User-generated content helps with credibility, social proof, referrals – and more conversions.
CLICK TO TWEET 3. Collaborate with influencers in your space to help generate buzz Bourbon & Boots worked with Hello Society to identify influencers to take part in a sponsored pinning campaign. The end goal was to collect leads for nurturing – any click on an influencer’s pin took the user to the Bourbon & Boots site with a pop-up email capture form. The influencers they selected were well known by their prospects and had followings between 200,000 and 10 million. All they were asked to do was to pin on the behalf of Bourbon & Boots to lend their credibility and generate a bit of buzz.