Post by huangshi715 on Feb 14, 2024 22:40:53 GMT -8
LinkedIn has come a long way since its beginnings in 2002. Though traditionally used to house professional resumes, connect with influencers and find new hires, it’s also become a valuable resource for your marketing campaigns – with an audience of over 300 million business professionals, LinkedIn is a hotbed for lead generation. And I’ve got the stats to prove it: Research from Oktopost shows that 80% of leads generated via social media for B2B marketers originate on LinkedIn. Reachforce data supports the effectiveness of the platform, showing that 44% of B2B marketers have generated leads via LinkedIn.
But how exactly are these marketers using LinkedIn to grow their business and achieve their KPIs? I had a closer look at their most successful strategies – here are five LinkedIn lead gen tips Vietnam Email List from the pros. 1. Combine buyer personas with LinkedIn targeting for hyper-relevant ads ScienceLogic had been running PPC ad campaigns for upwards of a year in a notoriously competitive niche. With a cost per lead of almost $625 apiece, they knew something had to change. They enlisted the help of Marketing Mojo, who suggested pivoting their advertising strategy to invest more money in LinkedIn ad targeting.
Here’s what they did: Marketing Mojo identifying ScienceLogic’s key buyer personas and did research to determine what sort of content they’d be interested in. For each buyer persona, they created a series of white papers, surveys and webinars to be placed on dedicated landing pages. They then used LinkedIn’s demographic targeting feature to show relevant ads to users who matched the profile of their buyer personas. grubz LinkedIn’s demographic targeting feature allows you to put your ads in front of your key buyer personas.
But how exactly are these marketers using LinkedIn to grow their business and achieve their KPIs? I had a closer look at their most successful strategies – here are five LinkedIn lead gen tips Vietnam Email List from the pros. 1. Combine buyer personas with LinkedIn targeting for hyper-relevant ads ScienceLogic had been running PPC ad campaigns for upwards of a year in a notoriously competitive niche. With a cost per lead of almost $625 apiece, they knew something had to change. They enlisted the help of Marketing Mojo, who suggested pivoting their advertising strategy to invest more money in LinkedIn ad targeting.
Here’s what they did: Marketing Mojo identifying ScienceLogic’s key buyer personas and did research to determine what sort of content they’d be interested in. For each buyer persona, they created a series of white papers, surveys and webinars to be placed on dedicated landing pages. They then used LinkedIn’s demographic targeting feature to show relevant ads to users who matched the profile of their buyer personas. grubz LinkedIn’s demographic targeting feature allows you to put your ads in front of your key buyer personas.