Post by mdjuwel0203 on Nov 11, 2024 20:45:12 GMT -8
We’ll break down the three major components of an EDM theme and tell you a few tips on how to attract your subscribers’ attention and ensure increased open rates. Three major elements of EDM purpose EDM content can be divided into before and after opening the letter, and the three major factors that directly affect the letter opening rate refer to what subscribers see when they enter the mailbox: the sender's name, subject, and preview text. Dismantling the essence of EDM and increasing your open rate is no longer a dream! First, let’s do a simple function introduction and application of the sender name.
1. Sender’s name The sender's name is equally sms promotional campaign important as the subject matter. For most marketers, the sender's name can clearly allow subscribers to identify the sender, and maintaining a consistent brand image is also a basic principle to enhance recognition. Of course, the sender name can also be designed with some thought. If you can make the sender's name and subject matter echo each other, your chances of attracting subscribers' attention will also increase. In order to ensure that the sender's name can be displayed completely, please remember to limit the number of characters to less than 10 full-width characters (20 characters).
In general the sender name contains the brand name and the comparison will not be ignored. But if you are using B2B marketing, it is more appropriate to directly use the business representative's name as the sender instead of the brand name. In addition, you must familiarize your subscribers with your sender name at the beginning of your e-newsletter marketing. Never change your sender name just for a short-term or single marketing campaign. This behavior can easily lead to confusion among subscribers. Dismantling the essence of EDM and increasing your open rate is no longer a dream!Electronic Leopard uses the brand name + sender's name to enhance identification and differentiation.
1. Sender’s name The sender's name is equally sms promotional campaign important as the subject matter. For most marketers, the sender's name can clearly allow subscribers to identify the sender, and maintaining a consistent brand image is also a basic principle to enhance recognition. Of course, the sender name can also be designed with some thought. If you can make the sender's name and subject matter echo each other, your chances of attracting subscribers' attention will also increase. In order to ensure that the sender's name can be displayed completely, please remember to limit the number of characters to less than 10 full-width characters (20 characters).
In general the sender name contains the brand name and the comparison will not be ignored. But if you are using B2B marketing, it is more appropriate to directly use the business representative's name as the sender instead of the brand name. In addition, you must familiarize your subscribers with your sender name at the beginning of your e-newsletter marketing. Never change your sender name just for a short-term or single marketing campaign. This behavior can easily lead to confusion among subscribers. Dismantling the essence of EDM and increasing your open rate is no longer a dream!Electronic Leopard uses the brand name + sender's name to enhance identification and differentiation.